See, most people teach list-building and selling like this:


1. Create a lead magnet that attracts people regardless of how good of a fit they are for your products or services. 2. Send an automated email sequence. 3. Pitch your product.


But we don’t think this is the smart way. At all.


This is how you actually profit while growing your list, serving, and selling (and you’ll see below that these steps are the “cheat codes” to the five rules we told you about):


1. Invite a consistent flow of new people into your brand.

2. Offer a smart, strategic “sample” (often a free opt-in) that relates to your eventual paid solution.

3. Use emails as a way to show up, teach, and engage with your new audience. Build a story they can’t ignore. Offer them your paid solutions as a part of your overall storytelling, and make sure you choose a single, clear sales method.

4. Read the data and evaluate what’s working and what’s not. Adjust your engagement and sales strategy. Then repeat steps 3 and 4.


So, how does this 👆🏽compare with your current strategy?

And, how confident are you that in the next 30 - 90 days you’ll implement a strategy that grows an audience of the right people and allows you to sell your products or services? Scale of 0 to 10?


If you answered anything below a 9, we want to work with you to sell your skills and knowledge to an engaged audience the smart way.

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We created SERVE and PROFIT (which is now bundled with 2 outrageous bonus “arsenals”) to help you connect with customers who are willing and ready to pay you.

And, we’re including TWO intimate group coaching calls (the first one to get you focused on your business model, strategy, and your lead magnet; and the second to refine your strategy and your sales process) so you DON’T feel stuck and you DO know how to get results.


Having even one brand (with an engaged audience) that can generate income on-demand has been life-changing. But building multiple brands that can support us full-time each by themselves has shown us that we have something valuable to share.

Ready to grow your most key business asset (your audience) with us? Then learn to sell them in ways that actually work?

Regina (left) and Allie (right), here. We run several brands, both together and independently, which have not only helped us create powerful online communities, but have also supported our lives full time . . . and much, much more.

And even though we now have a health and wellness email list of over 5,000 people (connected to a site that makes a full-time income on its own) and a business email list of over 40,000 people, we both started earning meaningfully from much smaller email lists and audiences.

Regina launched her first digital program when she had 71 people on her list . . . and she started making $1,000 per month immediately. And Allie switched business models and started making a full-time living from her services when she had less than 600 people on her list.

SERVE and PROFIT is not just some list-building course. It is personalized coaching and just the right amount of self-paced trainings to learn how to grow an engaged audience and take them through your sales cycle. (Not sure what your sales cycle is? Don’t worry, we cover that in depth.)

But the epic thing is, the SERVE and PROFIT experience shares everything in such a way where you only have to truly learn it once. Then you can practice it, repeat it, and know how to grow an active customer list in any niche. That is powerful 👀.

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Rule 1:
Define what you want your business to do for you. Define what you want your business to do for your customers.

Because without a plan, you’ll build a “business” where everyone only likes your free samples and no one wants to pay.

To fix the free sample problem, we kick off Week 1 with strategic activities to Note: All the tutorials and activities that help you with Rule #1 are released immediately after you enroll. You will also get access to our private community so you can come introduce yourself.

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During this rule/week, you will:

  • Identify the lifestyle changes you want your online business to provide you with. Do you need to be done with work every day by 3 so you can pick up your kids from school? Do you want to pay off debt to relieve stress? Do you want to stop waking up to obnoxious alarms? Stop answering to a boss who literally makes no sense? Choose your lifestyle goals so that we can set realistic business goals to achieve them.

  • Do an unforgettable research activity to help you learn more about your customers, even if you believe you already know every thing there is to know about them, and even if you have been serving and selling to them already.

  • Be challenged with a customer interaction activity that will get you talking to the people you plan to sell to.

  • Refine how you frame the product or service you currently offer . . . or develop your “hypothesis” on what people would be willing to buy from you so that we have something to test out for the rest of the SERVE and PROFIT experience.


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In Week 2 you will:

Build in creative constraints around your free offer to make sure it matches and excites the type of clients who will pay you well for what you do.

Note: Contrary to what's taught elsewhere, not all freebies or "lead magnets" are created equal, and neither are all business models.

Create constraints around your paid offer to make sure you're choosing something you'll enjoy and something that is practical with your current brand reach.

Choose from over 20 business models with examples to help illustrate each one.

Figure out key ways to serve potential customers and gather extremely helpful data/information from them . . . and MORE.

Weeks 1 & 2 are key to our work together.

They set the foundation for your list-building and sales cycle . . . as well as for our Kickstart Strategy Call (with either Allie and/or Regina), which you can register for and attend within your first 30 days.


Kickstart Strategy Call (Intimate Group Coaching)

Complete your Week 1 & Week 2 work to hop on this call with Allie and/or Regina.

After you've completed the work in Weeks 1 & 2, you will be able to schedule your Kickstart Strategy Call with us (hosted by either Allie and/or Regina).

We will work on an exact plan for the primary way you will build your list and the primary way you will sell to your new customers. We’ll take turns in our intimate group and help each other brainstorm. Imagine being able to leave with a customized prescription and new friends to help hold you accountable.

Note: It’s important to keep moving towards your goals, so your Kickstart Strategy Call must be scheduled and held within 30 days of the date you join SERVE Academy.

👉🏽 Come ready to take lots of notes because these calls always offer a ton of insight, ideas, and exact next steps.

👉🏽 You’ll leave with actions you can take as soon as we hang up to start growing your list with the right people.

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Weeks 3 & 4:
Learn how to welcome your audience to your list and lead them towards a sale. Discover the 4-part cycle for list-building and sales. Choose how you will sell to your customers.
Get targeted trainings on webinars, sales calls, and selling via email.

Note: Week 3 unlocks in the third week after you enroll & 4 unlocks at the start of the fourth week.

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It’s important to test your product/service ideas by actually selling to your list . . . in smart, human ways of course.

So, in Week 3 you will:

Discover the 4-part cycle for building your list of active/attentive people and selling to your customers; this will be key (far into the future) to the growth of your business or any project you need a platform for

Understand how to set up and present sales calls to help you master 1-on-1 sales.

Learn the keys of selling during a group office hours call or a webinar; this will bring so much confidence and direction to your every presentation.

Learn how to craft effective sales emails and get our sales email formulas that give you a head start on creating emails that convert.

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In Week 4 you will:

Pull from our nurture/welcome sequence formulas that you can adapt for your audience

Learn the 10 types of emails you can send to your list regularly

Set up your email sequence so people who sign up for your free offer are taken on a guided journey to your paid content or services

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Weeks 5 & 6:
Learn exactly* how to get your brand and products in front of new customers and grow your list of contacts.
*We mean, exactly exactly. There is nothing vague about this material.

Note: You will unlock Week 5 and 6 both at the start of your fifth week in SERVE.

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In Week 5 you will:

Learn the 5 major ways to get your content and products in front of potential customers; this is the area that most people get wrong because there is a more complete way of looking at it than "earned, owned, and paid media" . . . you will learn a better framework.

Do deep dives on two free ways and one paid way to get in front of the right people

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In Week 6 you will:

Learn powerful tweaks you can make to your social media accounts to attract more of the right customers to your free “sample” (a.k.a. lead magnet)

Understand how to transform your website to get more signups to your email list

Get exact scripts and ideas for connecting with your current contacts and getting their help to grow


Refine Your Strategy and Sales Process Call (Intimate Group Coaching)

Complete your Kickstart Call and your Week 5 work to hop on this call with Allie and/or Regina.

After you’ve completed your Kickstart Call (in your first 30 days after enrolling) and completed the work in Week 5, you’ll be ready to schedule your next small group coaching call (must be scheduled and held between days 31 - 60 after you join SERVE) where we’ll get specific about how you can tweak your strategy to serve and sell more.

Learning in a small group gives you access to others’ behind-the-scenes efforts and can lead to more refined strategies and accountability 🎉.

Come ready to take notes again. This call will be extremely key in learning how to analyze, brainstorm, and settle on new ways to delight and sell to your customers.

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Weeks 7 & 8:
Modify your strategies based on (finally) reading your data the right way and gathering key insights from it.
Set up systems that help you continue to grow.
Learn how to scale your audience growth efforts after you develop a sales cycle that works.

Note: Week 7 unlocks seven weeks after you enroll & 8 unlocks at the start of the eighth week.

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In Week 7 you will:

Learn what data is actually important to your list growth and sales cycle

Understand what you should read (data-wise) and how often you should read it

Get ideas for how to modify what you offer and how you present it to make it work even better

Get ideas for how to build on what's working

Learn the fundamentals of hiring and building your team

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In Week 8 you will:

Discover how to develop challenges and events that help you grow your list rapidly

Learn how to host full-scale online conferences that will delight your audience and get a lot of organic buzz

Discover more about how to collaborate with brands and influencers who can push your platform forward and expand your reach

Learn a trick to get one year of emails written easily

Whoa 👀! Does this sound like too much information to tackle?

Don’t worry, it’s not. We specifically designed SERVE to provide essential guidance into building your email list and selling, without providing distractions or an overwhelming amount of content. Plus. You keep access to this content so you don’t have to finish it all in 8 weeks.

An important note on these arsenals:
Attractive graphics and quality lead magnets are an important part of list-building and selling. These arsenals will help you get your visuals and opt-ins done faster and better. Use them to the fullest, you will not regret it.


Bonus 1: Audience Magnet Arsenal 2.0

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  • Create an engaging quiz for your audience from scratch

  • Create an epic mini-course in a weekend or less

  • Craft an email course that you can offer as your free lead magnet

  • Set up a virtual office hours program that helps you grow your audience and add expertise into your platform

  • Create attractive PDF workbooks for your webinars (or as standalone opt-ins/products)

  • Plan, record, and edit your first (or next) video series

  • Create checklists or cheat sheets that are valuable and that excite people about your products or services

  • Create an audio series that you can use as a bonus, a product, or a lead magnet

  • And more

This arsenal of tutorials and templates will cut your work time down drastically and help you create more valuable, more attractive, and more compelling products and lead magnets for your audience that get them excited to use and share your content.

Bonus 2: Visual Arsenal 3.0

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This insanely valuable course and tutorial library is broken into three main sections:


Section 1



👉🏽 You’ll learn how to create your brand’s Visual Theme Kit (VTK).

Meaning: You'll know exactly how to choose photos, colors, fonts, and other elements that you will use repeatedly in emails, social media posts, on your website, on sales pages, and in other brand materials.


👉🏽 You’ll also learn how to create Facebook ads and Instagram Stories ads that stand out to your ideal clients.


👉🏽 You’ll access a whole tutorial on creating visual cohesion on your Instagram account and beyond.


👉🏽 You’ll access a tutorial on creating mockups for your sales pages, emails, website, and more.


👉🏽 And you’ll also learn how to create animated GIFs, pricing charts, testimonial graphics, and other key sales page images. You’ll even get access to a full lesson on the psychology of color and the power of imagery.


Section 2


  • Develop your blog post, video cover, or podcast graphic template

  • Create share graphics for Twitter and Facebook

  • Create amazing and engaging infographics to help you teach and sell

  • Create square social media images and quotes

  • Create mockups for your content and products

  • Design eBook covers

  • Design attractive slides for webinars, lessons, and presentations

  • And so much more


Section 3


  • The foundations of good photography

  • How to take amazing photos using your DSLR

  • How to get stunning photography with your phone

  • How to edit photos on both your phone and your computer


Visual Arsenal 3.0 is packed with so much value, it's easily a $995 course by itself. 👀



So, your only way to claim both of the bonus arsenals (which are not sold separately) AND get everything at the lowest price possible is to join us in SERVE Academy before time runs out.

When you join us in SERVE (before the timer expires), you get immediate access to the two bonus arsenals; your Week 1 and Week 2 lessons start the day you enroll as well. Week 3 will be released at the beginning of the third week, and every week following will “drip” out to you a week after the last.

The links to book your intimate group strategy calls will drip out to you in your dashboard as well.

As you’re working through SERVE and waiting for the next week of content to be released, you’ll always have the two arsenals to work through plus any of your previous weeks’ lessons and assignments.

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So, let’s recap and do some math.

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SERVE Academy Lessons and Resources | NORMALLY $695
“Kickstart Your Strategy” Group Coaching Call | NORMALLY $249
“Refine Your Strategy” Group Coaching Call | NORMALLY $249
Audience Magnet Arsenal 2.0 | $195
Visual Arsenal 3.0 | $995
Private Community of Support and Love | $Can’t even price this

Normal Total : $2,383


Join us for one payment of $395 before your bonuses expire and the price increases.

It’s really $395 (until the timer expires) for all the lessons—released weekly—as well as your two bonus arsenals (available immediately after you join us), and the two group strategy calls. Not to mention our private Facebook Group just for SERVE Academy Members.